BRAND IDENTITY – ‘IT DOES EXACTLY WHAT IT SAYS ON THE TIN”…
Sarandeep Deb, Events & Hospitality QM's Client Experience Coordinator talks to MyVenues about the launch ‘Stay QM’ – the new identity for Queen Mary’s accommodation brand.
Published:
TUESDAY 26 MAY 2015
Sarandeep Deb, Events & Hospitality QM's Client Experience Coordinator talks to MyVenues about the launch ‘Stay QM’ – the new identity for Queen Mary’s accommodation brand.
Key items include the reason for simplifying the brand, the approach to attract new business via digital channels and adapting to the marketplace to gain more recognition.
Read the full article [opens new window]